Sunday, February 19, 2012

Sunday Splurge: Shu Uemura Art of Hair Moisture Velvet Treatment

It should come as no shock that Shu Uemura Art of Hair  landed a second product in my coveted Sunday Splurge column (the first product being the liquid gold of the Shu Uemura Essence Absolue).   Unlike other luxury beauty products who use the brand name to justify a hefty price tag (I won’t mention any names), the entire Shu Uemura Art of Hair product line uses only the most premium pure ingredients like  Camellia OilDepsea Water, and Jasmine Oil to create their hard-working, luxurious products.

My colorist Meghan Baldwin turned me onto the Moisture Velvet Nourishing Treatment for Dry Hair when I asked her for a deep conditioning treatment I could use to quench my Winter’s Bone dry hair during these harsh months.  I originally balked at the $68.00 price tag but Meghan assured me that with my frequent colorings and blowouts, it would be worth every penny.  You can imagine it didn’t take much arm twisting for me to agree to buy it.

I own at least ten deep conditioning treatments I don’t use. (I’m hoping this column isn’t going to prompt my husband to demand another purge. He hasn’t commented on the stacks of bottles and jars cluttering our shower area yet.  There’s just so long I can use the excuse, “I’m testing for my blog!” before he starts demanding a culling.)

Top reasons my collection of deep conditioning treatments remain unused:

1) The smell turns me off (I hate anything musky or spicy)

2) They act more like a daily conditioner than a deep treatment (so frustrating!)

3) The directions require lengthy  treatment  time or applied heat to ensure efficacy (who has that kind of time?)

4) The product works, but leaves my hair so conditioned I can’t style it.

Obviously I was rolling the dice by committing $68 for the Shu Uemura Moisture Velvet Treatment, but given my success with their Essence Absolue, I liked my odds.  The treatment smells like a flower garden after a Spring rain.  I thought I smelled Jasmine, but it was the Camellia Petal that gave the treatment its fresh floral scent.  The treatment’s active ingredient is Camellia Oil, one of the most rapidly absorbing oils, which infuses the hair with essential lipids, nourishing and smoothing the hair’s fibers.

The texture is a thick, whipped, cream.  It easily combed through my wet hair, instantly untangling and smoothing.  I clipped up my hair for a few minutes while I gave myself a body scrub, rinsing it after 5-8 minutes.  I could feel a slip to my hair that I could tell wasn’t the product coating my hair, but rather just healthy hydration.  Next, I followed my Curly Girl Styling Regimen, in the off-chance my hair wouldn’t appear limp from the treatment.  I can honestly say my curls have never looked better!!

I shook my shiny, bouncy, perfectly-formed curls in the mirror and thought what a shame that my sexy curls would be wasted sitting on the couch watching Downton Abbey (If you re-read #4 above , you can understand I couldn’t afford to take a chance on a night out).

There’s always next weekend…

 

Janna Posted by Tags ,

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