So in my “Sunday Splurge” yesterday, I exposed my conspiracy theory about Bloom.com’s Best4You Beauty Finder: Con: Top picks in skincare appear to be coming from the same few brands, which worries me there is the possibility the brands are paying for pole position (though I am hoping I’m wrong).
Low and behold, I’m wrong! The lovely Carrie, Social Beauty Editor for Bloom.com, quickly sent me a clarification:
Thank you for reviewing our site! We appreciate our customers’ feedback and take it very seriously. I just wanted to address your concern about brands paying for a top spot on the Best4You Beauty Finder. I assure you that is not the case. Our brands have no influence on our algorithm whatsoever. Those are products we’ve had most positive feedback on and return purchases for a particular skin type. That’s why we encourage everyone to review their products on the site (good or bad) after trying them. The more people who participate the smarter our Best4You Beauty Finder gets. It’s a great way to help your beauty matches find which products will work best for them. Welcome to the community! And please let us know if you have any questions at all. -Bloom Carrie, Social Beauty Editor
I personally feel I owe it to Bloom.com to give them another binge. It’s only fair. I disparaged them! I mean, it’s my duty to help expand the Best4You Beauty Finder so it reveals more than the same few brands, right? It’s my responsibility! So readers, I can say without reservation… BINGE AWAY AT BLOOM.COM!Posted by janna Tags Bloom.com, Sunday Splurge
When I read about Bloom.com on GWP Addict (which is a URL that should be on every beauty addict’s favorites) I felt like one of the kids on the Wonka factory tour, seeing the Chocolate Room for the first time. Someone queue the music:
This is a new beauty shopping web site, they call themselves a “Social Beauty Store.” I would say it is similar to Skinstore and Dermstore as far as brands they carry, plus they have a cool social networking factor the other sites do not have. Right now for new customers when you place your first order you get 30% Rewards back plus automatic VIP status (normally you get 10% back, with this coupon you get 30% back, and normally you have to spend $100 to get VIP status. VIPs get to pick free deluxe samples at checkout, the more you spend, the more you get to pick). Enter code 30BACKVIP at checkout. Expiration unknown. Excludes purchase of Jane Iredale and Dr. Dennis Gross products.
Obviously the line about the deluxe samples got me first, “VIPs get to pick free deluxe samples at checkout, the more you spend, the more you get to pick…” My dream come true (and my husband’s worst nightmare)! I’ve been waiting for a site to recognize and reward me by the amount I spend . Also, you can return a product up to a year after purchase. No more, “that moisturizer made me breakout so I had to throw it away.” You can actually return it! And, you always get free shipping both ways for purchases $49 and over.
It wasn’t hard for me to rack up the VIP status pretty quickly with brands like Dr. Brandt and SkinMedica. I managed to spend $150, yet when I entered the promo code 30BACKVIP I got the message that it was successfully loaded, but I saw no indication that I would get 30% back (on the flip side, when I entered the promo code to get three nail polishes, the polishes instantly appeared in my shopping bag). So because I am paranoid that God forbid I would lose the opportunity to use a promo code I stayed with the polish promo code (you can only use one code per order). Big mistake, once I placed my order and got a notification that I got the standard 10% back in store credit I realized had I “believed in the system” I would have gotten $45 back.
So I’m an idiot… Moving on… When I went to checkout, since I had cleared $100 in purchases I got to pick 10 products!! I’m not going to lie, this was a special experience. Oh, I took my time. First I got to choose 5 trial sizes from 10 samples. These samples were good brands like Jane Iredale, MOR, and Juice Beauty (no fragrance! love that!). Then, I chose 4 deluxe samples. Again, the brands blew me away – SkinMedica, REN, and Babor. Then, I got to choose from two full-size products — I chose the Peter Thomas Roth Gentle Complexion Correction Pads (retail value $36.00) over hairspray (forgot the brand; I wasn’t interested).
Then I peeked in other shoppers’ beauty cabinets to see what they bought and what they thought of the products. This is a brilliant feature. I browsed through shoppers to find ones that matched my profile and concerns. I immediately got feedback on products for sensitive skin and curly hair. Huge fan.
The site also makes recommendations for you based on your profile and purchases. After my first order, I rushed back to the site to see what had been selected for me in the “BEST4YOU Beauty Finder.” Pro: It gave me full range of price points, including drugstore brands. Con: Top picks in skincare appear to be coming from the same few brands, which worries me there is the possibility the brands are paying for pole position (though I am hoping I’m wrong).
Overall, the fact that this site gives up to 10 free gifts with every order, 10% of every order back in credit (or 30% on your first order if you’re not an impatient idiot like me), free shipping, and year-long returns makes Bloom.com my Chocolate Room. Though, when my husband walked in during my “research” and watched me type in my credit card information and asked, “…and what are you buying now?” I felt like Veruca when she gets caught licking the wallpaper.
Posted by janna Tags Bloom.com, Jane Iredale, Juice Beauty, MOR, Peter Thomas Roth, SkinMedica